Video transcription
Hi Everybody, this is Matt Cutts with the quick public service reminder.I just wanted you to remember that it’s important to pay attention to the head of a document but you should also pay attention to the body of a document. So head might have many description ,meta tags all that sort of stuff.
If you want to put stuff in the head, that’s great! make sure that you need to adjust to duplicate content,but stuff in the body makes a really big difference as well.
If you don’t have the ‘text’ the word that will really match on a page, then it’s going to be hard for us to return the page to users.
So a lot of people get caught up in description, minute keywords thinking about all those kinds of things,but don’t just think about the head also think about the body because the body matters as well.
Quick Answer: Very important!