Video transcription
MALE SPEAKER: We have a question from Dave in the UK.
Dave asks, when will you stop changing things?
Look, I’m sorry, Dave, but I can’t do that, the web is always changing.
The things that we think we need to do for users will always be changing.
And, of course, spammers and their techniques are always changing.
So we’re always looking at different new ways to try to rank results better and the result is flux.
And there will always be change going on in search results.
If you’ve got a good search result, you can count on the fact that it’s going to adapt based on what its users are looking for.
If people are starting to do more spoken word queries or do more conversational queries, we have to figure out how to handle that.
And even if we do a perfect job on all the queries today,people will ask even harder questions tomorrow.
So we have to get ready for that.
We have to think about how can we return answers that people are looking for.
How can we synthesize information to try to say,Oh! this is what this person is talking about.
So I would expect that things are going to keep changing for the foreseeable future.
As, SEO in many ways is about to change and the ability to adapt, and evolve, and return better and better resources for users.
And it’s just going to be that way on the search engine side of things for the foreseeable future is atleast my prediction.
Quick Answer: NEVER!!