Video transcription
CUTTS: We have a question from No Pork Pies, in Brighton, maybe for the next grab bag, I’m gonna have to require a real names, instead of handles and stuff,
“What factors influence a video universal result in Google? I have the same video, one on YouTube with high views, comments and ratings, yet the other with low views and no comments on is the one that ranks, why is this?”
Well, my first guess, without knowing any specifics, is that maybe this one got links from a very reputable site, so it has more page rank.
We still do look at links; we still do look at page rank, you know, whenever we’re trying to rank things. And so, if this is the one that happened to get written off in a very refutable sort of location, then it could be that this one has more page rank and that’s why it outranks it.
It’s strange because if this one has high views and comments and ratings,then it’s getting word of mouth from somewhere, but maybe there was a really good link that came to this site and this one doesn’t have as many links or something like that.
You know, the sort of factors that influence a video universal result are, and often the case is very similar to the sort of factors that influence Web search.
So, we look at,you know, how well we think a particular result will match in terms of topicality or the textual sort of matches. And then, we also have to have some idea about the reputation of the page.
And things like links can play into that for example.
Quick Answer: Query match, authority and links