Matt Cutts: Are shortened URLs treated differently than other redirects?






Video transcription

Ok, we have a question from Brian in Atlanta, Georgia, who asks:
Does Google crawl and treat tiny URLs using a 301 redirect the same as other links?
Well, let me take the mention of tinyURL.com and substitute URL-shorteners in general.
The answer is whenever we crawl one of these links,if they do a 301: yes we do follow those and flow the PageRank as we normally would with a 301 from any other site.

Danny Sullivan did a really great piece about URL-shortening services where he took the top URL-shortening services like tinyURL.com, bit.ly/ and sort of said, ok, do they do a 301-redirect or do they do some other sort of redirect.
So, if a service does a 301-redirect we should flow all the PageRank just as we do with any other sort of 301-redirect.
With URL-shortening services that do that correctly, we should be able to follow that and find the destination URL with no problem whatsoever.

Quick Answer: Yes

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