Matt Cutts: Can you make the realtime results more conspicuous?






Video transcription

We’ve got a fun question from Natalie in Perth Natalie says:
Love the new “real time” results displaying on the search result pages.Is it possible to distinguish these from the other results with the different background color or surrounding border? I often skip over them and nearly missed the updates before searching again.
Well that’s been the heated area controversy within Google because sometimes we have the real time results and actually scroll upwards and that’s not something that you would typically see on the search result pages so some people think that the search result real time results are too visible and they shouldn’t be scrolling so the nice thing is that Google tends to have an open mind will go back and reconsider things that we thought were close to three years ago.

So for example we recently introduced a brand new set of search results UI pages that are a lot more intuitive have a lot of really useful tools on the left hand side so I’m sure that the way that we present real time search results something that will probably go back and reconsider more and more and more so maybe those grow in the future maybe they won’t maybe they’ll have a colored background the nice thing is there a lot of people who are a lot more expert than me to help make those decisions .
But I do think that the results for the real time search are credibly helpful so I think it is nice to call that out in some way and I often find myself whenever I can see something scrolling by knowing that that’s really useful information that’s very topical and very up to date so will keep working on it thanks for the feedback and we’ll see if it changes in the future

Quick Answer: Google has an open mind

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