Today’s question comes from Christian Oliveira in Madrid.
Christian asks, “Is load speed is a more important factor for mobile? Is it really something that can change your rankings, all things being equal?”
OK, let’s start with the second part of that question.
All things being equal, if your site is really, really slow, we’ve said that we do use page speed in our rankings. And so, all other things being equal, yes, a site can rank lower.
Now, we tend not to talk about things in terms of, like, an absolute number of seconds because websites do work differently in different parts of the world.
And there’s different bandwidth and speeds in different parts of the world.However, it’s a good way to think about it to say, OK,look at your neighborhood of websites.
Look at the sites that are returned along with you. And then, if you’re the outlier, if you’re at the very bottom end because your site is really, really slow, then,yes, it might be the case that your site will rank lower because of its page speed.
Now, what’s interesting is that factor applies across the board. It’s not specific to mobile.
So going back to the first part of your question, it’s not that in mobile we apply that any more or less than we do for desktop search.But if you’re using your mobile phone, you do care a lot about whether it will load in a reasonable period of time.
And so we’ll continue to look at ways to improve the way that we find out how fast a site is, the page speed for a particular page. And then try to figure out whether it makes sense, OK, if we want users to be less frustrated, then maybe over time it does make sense to incorporate that more into our rankings, or more for mobile, something along those lines.
Hope that helps.
Quick Answer: No more than non-mobile, but users want quick mobile experiences.