Video transcription
We have a question from Rob Lewicki in Toronto, Ontario.
Rob asks: What impact does server location have on Google rankings?
Well – way, way back in the dawn of Google, you know it was funny because people would rank in different countries based only on the tld.
So, .fr meant that you were French but that’s all that they knew and back in 2000-2001 type time frame, we started to look at where is a server located, it’s ip-adress.
To say well, oh it doesn’t end in .fr but it is located in France, according to it.
So maybe this is really useful for French users. So that’s the primary way you have an impact on Google’s rankings. You know, if you’re just in the US, your site is in the US and you have never been outside the US, you might never notice any of these factors.
But where your server is located, whether it’s in the US or France, Germany or Britain or Canada or anywhere else can determine our rankings – so for example if you go to google.com and you type in “bank” you get different results than if you go to google.com.au and you type in “bank” or google.co.uk and you type in “bank”.
So, we do absolutely try to return the most relevant results to each user in each country and server-location in terms of ip-adress is a factor in that.
Quick Answer: It’s a factor in which countries SERPs you show in