Video transcription
MATT CUTTS:Today’s question comes from Mumbai, India.
The question is, I predict that in the future Google will penalize guest blogging sites.Any insights on guest blogging as spam?
So it’s funny, because each time we record Webmaster videos,it’s several months or so in between and you can see the skepticism toward guest blogging growing from the questions each time we do it.
Whenever I answer the question way back in the sands of time,I would say, well, I’m working on the assumption that you got high-quality guest bloggers, people whose words you really, really trust.
But it’s clear from the way that people are talking about it that there’s a lot of low-quality guest blogger sites.And there’s a lot of low-quality guest blogging going on.
And any time people are automating that or abusing that or really trying to make a bunch of links without doing the sort of hard work that would really earn links on the basis of merit or because they’re editorial, then it’s safe to assume that Google will take a closer look at that.
So I wouldn’t recommend that you make it your only way of gathering links.I wouldn’t recommend that you send out thousands of blast emails offering to guest blog.
I wouldn’t recommend that you guest blog with the same article on two different blogs.I wouldn’t recommend that you take one article and spin it lots of times.
There’s definitely a lot of abuse and growing spam that we see in the guest blogging space.
So regardless of the spam technique people are using from month to month, we’re always looking at what sort of things are starting to be more and more abused.And we’re always willing to respond to that and take the appropriate action to make sure that users get the best set of search results.
Quick Answer: Do not use the same sites over and over, and always write unique content, not spun.