Is your site affected by Panda Algorithm?
WHAT IS THE PANDA ALGORITHM?
Google announced on 24th of February 2011 a new brand algorithm which according to them:
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
The core focus of Panda is the quality of a site and that starts from its content. Sites with high ratio of thin and duplicate content tend to suffer the most every time Google rolls out another Panda update.
If your site has been caught in one of the recent updates, our Google Panda recovery services will get you back on track through an effective roadmap of Google penalty recovery.
HOW DO I KNOW THAT MY SITE AFFECTED BY PANDA UPDATES ?
If Panda flags your site for low quality content, Google will devaluate your site’s quality score*. By having lower quality score than other sites you loose your competitive advantage and that has a negative impact on your rankings and eventually lead to a massive traffic drop.
Panda is a domain level algorithm and if your site is affected by Panda you will see:
- You have a drastic drop or gradual traffic drop which eventually will get stabilized.
- You keep ranking for some keywords but not as much as you used to rank in the past. Usually your site will show up in the 2nd or 3rd page.
- Your pages are not ranking as they used to be, no matter how many backlinks you have.
- After any Google update (especially Panda) your rankings drop even more.
Google Panda Onsite SEO Common Cases
Since 2011 there have been more than 25+ updates and additional factors have been added into that algorithm.
Redirects and Canonicals
Our Approach to Panda Recovery
Historical Data Analysis
Onsite & Technical Analysis
Create a Panda Recovery Plan
HOW LONG DOES IT TAKE TO RECOVER FROM PANDA?
There is no rule of thumb on the recovery as everything depends from the root cause that triggered Panda algorithm on your site. The sooner you start the recovery process and get to fix the issues the quicker your site will recover.
In the past, the time it took for a site to recovery from Panda also depended on how often Google refresh, update and roll-out Panda on its core ranking algorithm. Since January 2016 Panda is now part of Google’s Core ranking signals. That doesn’t mean Panda is real-time nowadays, but it can speed up the recovery period dramatically.
Keep in mind that Panda is NOT MANUAL ACTIONS and won’t show within your Google search console account. That means you can’t submit a reconsidaration request to manually review your situation and speed up the recovery.
*Quality score is based on several different factors such as user signals (time on site, bounce rate, page/visit), UX (design, layout), technical (broken pages, redirects, canonicals) etc..