Is your site affected by Panda Algorithm?


Google announced on 24th of February 2011 a new brand algorithm which according to them:

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

The core focus of Panda is the quality of a site and that starts from its content. Sites with high ratio of thin and duplicate content tend to suffer the most every time Google rolls out another Panda update.

If your site has been caught in one of the recent updates, our Google Panda recovery services will get you back on track through an effective roadmap of Google penalty recovery.


If Panda flags your site for low quality content, Google will devaluate your site’s quality score*. By having lower quality score than other sites you loose your competitive advantage and that has a negative impact on your rankings and eventually lead to a massive traffic drop.

Panda is a domain level algorithm and if your site is affected by Panda you will see:

  • You have a drastic drop or gradual traffic drop which eventually will get stabilized.
  • You keep ranking for some keywords but not as much as you used to rank in the past. Usually your site will show up in the 2nd or 3rd page.
  • Your pages are not ranking as they used to be, no matter how many backlinks you have.
  • After any Google update (especially Panda) your rankings drop even more.

Google Panda Onsite SEO Common Cases

Since 2011 there have been more than 25+ updates and additional factors have been added into that algorithm.


Thin content

If your site has too many pages with little or no content at all, that will be a quality signal for Panda. It will flag your site as low quality which doesn’t provide any actual value to Google’s users.

Duplicate content

Commmon case for e-commerce or affiliate sites. Scrapped content and reviews for products or services from the original source is typical quality issue that can get your site flagged by Panda.

Irrelevant Content

Content might be the king but when your content ends up being unrelated from your niche and doesn’t serve any actual purpose for the user, then it can be dangerous and trigger Panda.

Keyword Stuffing

Old habits die hard, and the same goes for old school SEO. Over optimizing your site to the point that it is stuffed with a bunch of keywords, it will increase the risk of getting hit by Panda.

Doorway Pages

Another old school tactic that we still see today. A doorway page considers to be a page with the only aim to drive traffic without providing any actual value to the users.

Redirects and Canonicals

Sometimes ecommerce clients have an issue which variants of their products are getting indexed in Google, that is due to no proper canonicalization or redirects.

Our Approach to Panda Recovery


Historical Data Analysis

We look and analyze the historical data from your Google Analytics & Search Console account to spot potential abnormalies and patterns.

Onsite & Technical Analysis

We take a deep dive on your site by running a complete onsite & technical audit to find the route causes that triggered Panda on your site.

Create a Panda Recovery Plan

We arrange a meeting during which we present the findings from our analysis and discuss the action points that will take to recover your site.

Execute the Recovery Plan

We put the plan in action and walk together during the recovery. At the same time we make sure all adjustments comply with the webmaster guidelines.


There is no rule of thumb on the recovery as everything depends from the root cause that triggered Panda algorithm on your site. The sooner you start the recovery process and get to fix the issues the quicker your site will recover.

In the past, the time it took for a site to recovery from Panda also depended on how often Google refresh, update and roll-out Panda on its core ranking algorithm. Since January 2016 Panda is now part of Google’s Core ranking signals. That doesn’t mean Panda is real-time nowadays, but it can speed up the recovery period dramatically.

Keep in mind that Panda is NOT MANUAL ACTIONS and won’t show within your Google search console account. That means you can’t submit a reconsidaration request to manually review your situation and speed up the recovery.

*Quality score is based on several different factors such as user signals (time on site, bounce rate, page/visit), UX (design, layout), technical (broken pages, redirects, canonicals) etc..

Ready to Recover from Panda?

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