Is your site affected by Penguin Algorithm?
WHAT IS THE PENGUIN ALGORITHM?
Google announced on 24th of April 2012 a new algorithm that would improve the quality of the search results.
One of the reasons for that new algorithim was the violation of Google’s quality guidelines from many SEOs & Agencies on backlinks.
In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.
Google is taking webspam very seriously, if you are caught violating their guidelines in regards of backlinks, it’s very likely that you are already in trouble.
We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.
HOW DO I KNOW IF MY SITE IS AFFECTED BY PENGUIN UPDATES ?
As mentioned before, Penguin is an algorithm that focuses on the off-site part such as the backlinks their signals. It’s very important for you to know that one of the main differences between Penguin and Panda is that Penguin affects your site on page level instead of domain level which Panda does.
Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
That’s why, if you have noticed a signficant drop in traffic anywhere from 20% to 100% on a specific landing page or a block of pages on your site in a very short timeframe, then it’s very likely that your site has been affected by Penguin algorithm.
Google Penguin Offsite SEO Common Cases
Since 2012 there have been more than 5+ updates.
Paid links, advertorials, etc.
Low quality directories
Irrelevant links / sites
Links from deindexed sites
Forum / Bog comments
Our Approach to Penguin Recovery
Backlink Profile Analysis
Offsite Backlink Analysis
Create a Penguin Recovery Plan
Execute the Recovery Plan
HOW LONG DOES IT TAKE TO RECOVER FROM PENGUIN ?
Similar with the Panda Recovery there is no rule of thumb on the recovery as everything depends from the root causes and the overall quality of your backlink portfolio.
On the 23rd of September 2016, Google announced that Penguin is now part of the core algorithm and it is real-time.
Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page
In other words, the sooner you start the recovery process and clean all the toxic backlinks the quicker your site will recover from Penguin.
AM I GOING TO FULLY RECOVER MY RANKINGS?
We would love to tell you YES but that wouldn’t be true. The truth is that you will recover a percentange of your rankings and here is why:
Assume that your website has in total 100 backlinks from which 40 are toxic and based on these you used to rank on position 2 but now you rank on position 20.
If we cleanup the toxic backlinks, your site’s rankings will be re-calculated and evaluated by Google on the next update based on the 60 remaining backlinks.
As it’s expected the value of the 40 toxic backlinks will not be taken under consideration within the calculatuions and that’s why the updated rankings won’t be the same as before.